YOUR EMAILS SUCK. 

Did that sting a bit? Sorry, I am kinda blunt sometimes…

Come on now, don’t take it personally.

I know you’re doing your best. And it may even be that your email is like a baby to you…who wouldn’t get attached to your own work when you’ve spent so much time on it?

What you write in your emails matters. A lot.

Are they readable?
Engaging?
Will they get lots of opens?

These factors and a gazillion others affect whether your emails are good — OR simply trash-worthy… oops!

So here are seven reasons why your emails don’t get the results you need.
Go through this and you will know what to do to fix your sucky emails.

1. IT’S LAAAME.

*Yawns* Ah yes. I’ve finished reading your email.

Yikes, I lied! I wasn’t even moved or intrigued enough to open your email because your subject line’s lame!

It just made my eyes feel super heavy.

You could’ve just told me about it and brought a pillow and a blanket instead.

This could be what your email list feels when they see your sucky emails.

And there are specific reasons why they’ll just scroll through it and find emails with better attention-grabbing subject lines that pique their interest.

Give massive reasons why your readers should open your email.

Who TF would ever read anything that didn’t apply to themselves? Always remember that people are selfish, and yes, that includes the people on your email list. They only care about themselves. You have to take advantage of that fact.

If your target market is basketball players, would they feel like reading an email for chess players? You wish!

They’ll only continue scrolling through their inboxes – they won’t even read the next word if they feel that your email came out of nowhere or someone accidentally sent them the wrong emails.

How do you fix this?

Create your subject lines with 5 words, more or less, (maximum 7) that are straight to the point. Be specific and punchy, while answering the question, “does the subject line involve my audience?” Slap your readers and make them feel like, “Yes, thanks for waking me up! I know I have a problem now, and I have to take action!”

You don’t want to make your readers read a 25-word sentence or else they’ll be contemplated to throw your email into the spam folder directly.

Those subject lines should also pique their curiosity. It should almost appear click-baity, but make sure to deliver on your promise in the body of your email, otherwise, you’re screwed.

2. IT’S TOO POLITE AND FORMAL

Are you writing an academic paper or an inaugural speech?

Heck no! Not even close.

And did you know that being too polite in your copy doesn’t add anything to your emails?

Being polite won’t get you anywhere.

Listen, the one and only goal of your copy is to compel your readers to take action. If you bombard them with words that are too formal, academic or unfamiliar, they will stop reading in an instant.

When your email is too hard to read, your reader’s brain will shut down and they will exit your email.

How do you fix this?

Regardless of the people in your email list, treat them like a long-lost best friend whom you’ve just seen in a coffee shop after a decade apart.

Talk to them as if you’re having a quick catch-up.

Be as conversational as possible. Tell them about you and your amazing offer as if you’re a real human and not a robot. Use common expressions and words that embody your brand.

3. IT’S TARGETING EVERYONE

Talk to everyone and you’re talking to no one.

Stop being generic when talking through your emails. Before you can write any type of copy in a compelling way, you need to understand your audience.

And that should translate to your emails. Talk to them as if you’re talking to only one person so that the other party can feel your sincerity and personal touch.

They have to feel that you genuinely care for them.

How do you fix this?

Simple. Go and reach out to your target audience.

In your emails, BE VERY SPECIFIC – you have to show your audience that you’re referring to them, not to everyone else.

Only target the specific audience that needs your service/product. Your list doesn’t have to be that big to generate results. You only need to know your audience and send out emails that are one-to-one.

4. IT’S ALL ABOUT YOU

Stop talking about yourself.

You’re talking to humans who only think about themselves. They don’t care about anyone else – not even you. They’d only want to see themselves highlighted and praised in your emails.

Your email shouldn’t be about you, but them.

You should not make emails about the story of your life – you’re not selling yourself. (Unless they’re curious about it, then why not?)

How do you fix this?

Stop making the mistake of focusing on yourself in your emails. Instead, put yourself in the shoes of the people you are writing to.

Your emails should always answer the question, “what’s in it for them?”

Feel empathy and validate their problems like you’re one of them, like you get those issues too. By focusing on and amplifying those problems, you’ll get them hooked on your emails (by that I mean they’ll read your emails to the end). Talk about their problems, and you can be sure they’ll reach out to you like you’re the only doctor they can trust.

Always make them the center of attention and they will reward you with clicks and high open rates.

5. IT DOESN’T MAKE ME FEEL ANYTHING

Come on, crack a joke, or tell a story that stirs up emotions! You’re sending emails to humans, not robots, duh.

Stop sending out soulless and heartless emails.

Imagine your email as a dish that’s served to many people but you haven’t added any salt. It’s bland. It won’t make them keep coming back for more. It won’t make them read more of what you have for them.

How do you fix this?

Add sugar, spice, and everything nice to your emails by adding power words that trigger emotions.

Storytelling can be a great tool to use too! Share a story (real or imagined) about a family, financial, or health problem that you think would inspire your target audience and help them relate to you more.

The more it relates to your audience, the more compelling your email will become.

6. IT’S BOOOOOOORING

Everything that’s plain is boring. So take your emails up a notch.

Remember storytelling in reason #5? Here’s the next step to make your emails less sucky:

You have to learn how to agitate the wounds (problems) of your audience.

If your audience feels like they’re getting comfortable with their life even if they have problems, they won’t ever finish reading your emails. Ever. They’ll be like, “So that’s it?”

How do you fix this?

Write a compelling story that includes the following:

• Problem
• Agitate the problem
• Solution
• Proof

Remember, they only care about themselves, so you should highlight and underline the problem that needs to be solved. How?

By making them feel that excruciating pain brought about by their current problems.
Remind them that they have a problem, highlight the deeper effects if they don’t resolve the problem, and then remind them that you exist and can give them the ultimate antidote to alleviate their pain. Easy peasy!

Your emails will get the attention they deserve if your audience sees your emails as informative, valuable, and helpful.

7. IT LEADS NOWHERE
And here is the final reason why your email sucks.

You’re not giving your audience a final instruction. The finale is vague and they don’t know what to do next.

Here’s the part where most people fail to make their emails legendary. They don’t include a clear call to action for their audience to respond to after reading the email.

As a result, readers are lost and confused about what to do next. And when people experience this, they likely don’t do anything at all.

The reason you send emails is that you want to urge your audience to do something, right? That is, to buy your product/service or anything you want to offer them.

How do you fix this?

Provide a crystal clear call-to-action (CTA). Create a CTA link, or make them reply to your email. It can be a link to your website, a link to your webinar, or just have them reply to the email itself.

Pro tip: give them a sense of urgency to do something – tell them what they’ll lose if they don’t take action right away.

Also, in the CTA link, instead of pasting the actual link which is lengthy and unreadable, give it a name that will highlight the value they’ll get if they click on it.

So there you have it. These tips should give you enough context as to why your email sucks. I’m certain that if you apply these to your daily emails, you’ll get more leads and increase your conversions.

By the way, if you find it hard to implement these tips or you simply don’t have time to do so… try Daily Cookie.

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