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Stop leaving money on the table. Use newsletters.

    Before you say, “newsletters don’t work” or “newsletters are old school”… listen to this exciting discovery. I have to tell you that my experience used to be that an occasional newsletter would grow a business by 10%. But more recently I have...

The shocking secret about emails that you must know (hint: 42)

  If you’re a numbers guy like me, you also obsess over this question:  Am I getting my money’s worth for my business?  After all, it’s our main concern as a business owner. We need to know that every dollar you invest in marketing is worth it.  And...